Thursday, July 29, 2010

Tour de Fat

You'll rarely hear me saying anything like this, but the New Belgium Brewing Company is a truly responsible corporate citizen. They strongly encourage their employees to bike to work, and they put a tremendous amount of time, money and energy into bike advocacy effots across the country. And despite being a national brand with a reputation to uphold, they manage to do it with a festive energy that feels truly subversive. The pinnacle of their organizing efforts is the nation-wide "Tour de Fat", which returns to Gasworks Park on Saturday, July 31st.

The show begins at 10:00 am with a bicycle parade and continues with music and performances all afternoon at Gasworks. The Park is also the setting for a bicycle themed carnival complete with jugglers, beer, games with prizes, a dress up tent with free costumes and beautifully weird bikes you are welcome to ride. And on top of it all, all money raised at the event goes to two awesome local non-profits - the Bicycle Alliance of Washington & Bike Works. Check it out.

1 comment:

Bikejuju said...

It was a blast!